State-of-the-art gaming infrastructure and ROG flagship store elevate Qiddiya City’s
gaming experience and lay the foundations for a regional HQ in the country

ASUS has proudly announced a long-term partnership with Qiddiya City, a global destination for entertainment, sports, and culture. This milestone agreement was signed at the New Global Sport Conference in Riyadh, laying the foundation for a powerful collaboration. Together, ASUS and Qiddiya will elevate the world of esports and gaming in the region by leveraging their expertise and resources.

The partnership will commence with a series of innovative events and joint marketing activities as ASUS’s Republic of Gamers (ROG) division joins forces with Qiddiya. Through this collaboration, they plan to establish the ASUS Regional Headquarters in the Kingdom of Saudi Arabia, demonstrating their commitment to the region.

Central to this partnership will be the co-design of a cutting-edge ROG flagship store within the Gaming and Esports District of Qiddiya. This store will offer an unmatched shopping experience, showcasing the full spectrum of ROG products to cater to all types of gamers. Additionally, ASUS will work on various initiatives to provide advanced technology infrastructure for the Gaming and Esports District, including the latest ROG gaming laptops, monitors, gaming gear, and other flagship products.

Abdullah Aldawood, Managing Director of Qiddiya, said: “It’s an honor to partner with ASUS, a technology industry leader, to help bring our vision for Qiddiya City to life. The Gaming and Esports District will be a truly unique and industry-leading offering for fans and professional gamers, and having ASUS as a long-term partner reinforces our ambitions.”

Joe Hsieh, ASUS Chief Operations Officer, said: “We are thrilled to partner with Qiddiya to create an unparalleled gaming and esports experience. ASUS ROG is committed to providing the best-in-class hardware and software to power the future of gaming. Together with Qiddiya, we will redefine the gaming landscape and create a destination that inspires gamers worldwide.”

About Qiddiya City

Qiddiya City is Qiddiya’s inaugural project; a new global destination built from scratch on the foundations of play. Located at the heart of the Tuwaiq Mountains just 40 minutes from Riyadh, the vibrant city brings entertainment, sports, and culture together in a way never seen before.

Upon completion, Qiddiya City will offer a high quality of life to residents and visitors with a wide range of attractions and experiences, including a global center for gaming and esports, a multi-use stadium, golf courses, a motorsports area with racetrack, a water theme park, and a Six Flags theme park.

With Qiddiya’s “Power of Play” philosophy at its heart, the city is designed to host some of the world’s biggest sports competitions, festivals, concerts, and cultural events. Sustainability and well-being have also been woven into its urban plan, with residential, retail, and office spaces.