Among the cooling products on display at the SAMA booth during Computex 2026, the Q40 stood out not because it tries to reinvent liquid cooling, but because it leans hard into what the current market seems to want.

It’s a 360mm AIO with a display-equipped pump block, paired with a rotating ring that continuously spins around the housing with ARGB lighting underneath. Whether that adds anything beyond visual appeal is another story, but it definitely draws attention on the show floor. That said, SAMA mentioned that the rotating ring design is not yet finalized and is still under deliberation based on feedback, so what ends up in the retail version could still change.

SAMA is pairing this with a thicker radiator design, coming in at 20mm integrated thickness. The claim here is increased coolant volume and reduced flow resistance compared to slimmer designs. On paper, that sounds reasonable, but real-world gains will depend entirely on how it performs once it’s properly tested.

The pump itself uses a ceramic bearing, which should help with longevity and noise over time, at least based on typical implementations. Out of the box, the Q40 also includes three 28mm-thick fans with side-facing ARGB and an infinity mirror effect, so there’s no need to swap anything out just to complete the build.

On the feature side, the pump block includes a built-in display capable of showing real-time CPU stats like temperature, frequency, and load. Custom uploads for images, GIFs, and animations are also supported, which at this point feels expected in this category but still matters for showcase builds.

SAMA is also bundling their Freeze thermal paste, which is a small but practical inclusion one less thing to think about during installation.

From what was shown at Computex, the Q40 isn’t trying to push boundaries in cooling design. Instead, it pulls together several trends into a single package thicker hardware, heavy RGB implementation, a customizable display, and a more dynamic visual element with the rotating ring.

As usual, the real test will be performance and noise once retail units are available. Right now, it’s a feature-heavy AIO that knows exactly what kind of builder it’s targeting.